The Roles of Nelson Mandela and Martin Luther King Assignment

The Roles of Nelson Mandela and Martin Luther King - Assignment Example His readiness to suffer and be imprisoned for the sake of his people demonstrated to many Africans the need for standing firm in the struggle for self-rule. Even after being released from prison and elected as the first black president of the country, he only ruled for one term after which he retired to allow for other black leaders to lead the country (Crompton, 2007). This has been used as a role model of sacrificial leadership by politicians across the world. It has also been used as a reference to conflict resolution in countries where the political leaders are unwilling to exit power. The icon is also remembered for the significant role he played leading to the end of apartheid and the rise of African democracy. He led demonstrations across the country that made him imprisoned as he fought for the rights of his people. Martin Luther King, on the other hand, struggled to ensure that people of all races are treated equally and with decorum. He participated in numerous campaigns in the United States whose goal were to bring an end to racial discrimination. His fight for equality in the American social environment saw the minorities in the country being respected and elected to leadership positions (Darby, 2005). Luther’s vision was to ensure that the minorities have a voice in the social and political outlook of the United States. This, he facilitated through a chain of Civil Rights Movements starting from the early 1950s to the late 1960s.

BBDO agency project Research Paper Example | Topics and Well Written Essays - 2000 words

BBDO agency project - Research Paper Example The purpose of the following document is to provide details of the creative marketing campaign and proposed campaign ideas and marketing communications strategies for the BBDO Agency’s campaign to launch the 2012 McLaren MP4-12C in the United Arab Emirates market. This is an affluent market motivated by luxury, status and the performance engine, all trademarks of the McLaren brand. This report also identifies and describes the consumer segments that the campaign intends to target, including the target market’s demographics, psychographics, and VALS. In addition, this report includes a SWOT analysis, a detailed description of the marketing mix and a discussion of the future outcomes of the outcomes. Executive Summary The purpose of the following report is to present the campaign ideas in regards to the McLaren MP4-12C product offering in the United Arab Emirates, specifically Abu Dhabi and Dubai. The main purpose of the report is to describe the target McLaren MP4-12C th at exists in this market, and to highlight the attitudes and purchasing intention among these consumers that the McLaren MP4-12C brand can capitalize upon in 2012. Established in 1989, the McLaren Automotive brand operates as an exclusive luxury performance vehicle brand primarily in the United States and Europe; however, global opportunities exist for this product offering, and the survey results indicate a very high level of satisfaction with the quality of the brand. McLaren Automotive recently expanded its operations into the Asia Pacific region, and the McLaren MP4-12C now sells through a number of selected vendors in Qatar, Bahrain, Saudi Arabia, Kuwait, South Africa and the United Arab Emirates, specifically Abu Dhabi and Dubai. ... its operations into the Asia Pacific region, and the McLaren MP4-12C now sells through a number of selected vendors in Qatar, Bahrain, Saudi Arabia, Kuwait, South Africa and the United Arab Emirates, specifically Abu Dhabi and Dubai. 1.1 Objectives The objectives of this research report were to ascertain the perceived value and level of satisfaction with the McLaren MP4-12C product offering among consumers. The research report author utilized the Qualtrics Survey Software tool to compile and tabulate responses from 29 consumers. The results are displayed in table form in section 4 of this report. In addition, the objective of this report is to demonstrate the high brand equity that the McLaren brand already enjoys in the United Arab Emirates, and to leverage this consumer appreciation completely and strategically. 1.2 Results The initial results of the survey indicate a very high level of satisfaction with the product offering. 77 percent of the respondents indicated that they were v ery satisfied with the McLaren MP4-12C product offering. In addition, the McLaren MP4-12C enjoys high brand recognition and significant brand equity among the consumers surveyed. 1.3 Key Findings The report indicates that the product has a strong appeal among the consumers surveyed. It also indicates that the perceived exclusivity of the McLaren brand remains the key competitive advantage for the McLaren MP4-12C product offering. In addition, the results indicate that the McLaren MP4-12C could position the product offering as a luxury item in key luxury market segments in the United Arab Emirates. 1.4 Conclusions and Recommendations The research report author concludes that the product is a very strong offering and that consumer appeal in the United Arab Emirates is high. The research

Article Critiques on Human Resource Mgmt Case Study

Article Critiques on Human Resource Mgmt - Case Study Example Although Lisa was not an HR person. She had somehow developed skills that aided her in her new career. Because of the fact that Lisa was a people's person and more on the serving side of the table she could and was able to create an unusual bridge between the administration and Microsoft employees. She was able to grasp the actual need of the time. She realized how important it was to treat your employees with confidence attention and trust in order to achieve organizational goals. Also when we read the article we realize that it is very vital for the administration and the employees of a company to be on the same level of zeal and commitment, other wise we should not expect our organizations to work to succeed as then we would have a situation wherein the employees would have no goals but just be working robotically. And if employees don't set and achieve targets of their own, how would they be ever able to do so for the organization. More and more companies in the U.S are now shifting from their hyper active work mode towards more on the side of providing their employees with tips on how to sleep well at nights. Also they are providing for their employees 'nap needs 'at work. Arshad Choudhry has come up with this new invention of Metro Naps. He realized that his colleagues were going into the washrooms to take naps during work hours. This does not sound UN familiar at all. But, I believe that truly the actual potential of performance that an individual has can go down drastically if he/she has not been able to sleep well. The companies in the U.S are brave enough to realize and accept that this is the need of the Hour. And along with that provide for their employees these Metro Naps to let them break for Naps during work hours. Without a doubt if research is done, it will prove that employees will be working harder. But then, we cannot ignore the fact that their might be some individuals who would really think it embarrassing to sit on one of those MetroNaps. They might perceive it for individuals who are not able to cope up with work stress, work load etc. But if we look at the other side, employees might just start sleeping well at nights and not end u p on the metro nap at all. There is no denying that for a few fresh years now, these metro naps will not be considered too Good to be on. As in people might just want to stay away from it because they would want to prove themselves competent enough to take it. But as time will pass by it will become a norm and so every employee one day will just get up and sit on that Metro Nap and ease off before he/she restarts. ARTICLE # 3 Abstract : This article is a focus on how globalization is changing the organization trends in the world of today. How this globalization is effecting all organizations around the globe. Also that in today's world we are more likely to look at organizations which believe in running with time, and so invest heavily with keeping their employees mobile and always connected through the latest technology with the business world. Analysis: The world of today becoming more of a global village than ever. To keep up with the fast changing trends

An analysis of libyan protected areas as ecotourism resources Essay

An analysis of libyan protected areas as ecotourism resources - Essay Example Libya’s nature reserves and national parks are maintained by the national park and technical committee of wildlife. Some of the nature reserves include Zellaf, Tripoli, New Hiesha, Bier Ayyad, and Benghazi nature reserve. Other protected areas include Giarabub, Garabuli, Bombe gulf, Beljuj Valley, Grotto de Lete, Serir, Jalo, Serir, Sabratha, and Wadi Kham (Eagles, 2010). Protected areas and national parks that exist within a political social is complex to understand and difficult to predict. The socio-political setting is crucial in that it influences the day-to-day and long-term planning of parks. Some trends that occur in the tourism setting such as war or revolution are beyond the capability of park managers to handle. However, there are trends that require managerial response. When managerial power is implemented in the tourism setting it influences the societal and political roles of these areas. The first global trend in nature tourism is that park visitation in most co untries such as Libya will increase in the next years. This based on the fact that, there has been an increase in the use of tourism parks and protected areas for the past 100 years. The significant increase of park visitation is because of international travellers who have a strong drive to visit other countries (Eagles, 2010). The second trend is that park tourism increases public collaboration and participation. It is important to note that, park tourism is about people and their interests. With this, many people invest their time and money to benefit personally towards tourism. The desires and needs of park visitors increase public participation that expands the demands of public participation in the parks. This trend increases the recognition that the park visitors are important, and thus should be given a high priority. The third trend is that, increasing the level of education in the society increases the demand in park services and park management. It is worth note that, hig her education increases earnings and the broader view of the societal spending and more desire and opportunity to travel from one country to the other (Chivvis, 2012). The large segment of people that uses national parks is highly-educated citizens who earn good salary packages. By increasing the level of education, a nation is guarantee of having many travellers within and outside the country. Still, this increases the use levels in protected areas and parks in the future. As people further their education, their interest for travelling and spending develop. This trend also increases the concept of managers seeing more demand of increasing their knowledge, interpretation, and information about the values that the park contains. The management team work hard to satisfy the needs of audience (Mediterranean Area., 2012). The population shift in the developed countries increases the number of citizens visiting other countries. People in their early senior years and are healthy particip ates more in travelling than the elderly. Most of this travel includes nature-based travel, national parks, and private ecolodges. With appropriate infrastructure, accommodation and services, a country is more likely to attract potential visitors. With suitable services, tourists are more likely to spend more money travelling and enjoying the services and accommodation of parks. The fifth trend is that, technology increases the potential means of travelling and leisure opportunities. As technology advances from one level to the other,

Legal Practices Essay Example | Topics and Well Written Essays - 750 words

Legal Practices - Essay Example However, it is the responsibility of the corporate leadership to ensure that all its business practices are being conducted in accordance with the law of the land in which it operates and what is understood to be ethical. If the operations extend to multiple countries and cultures, the differences in business practices can often pose some complications. Some practices that are taken for granted as standard practices in some cultures may be viewed negatively in others. Differences in laws relating to pay, working hours, safety at work, and environmental protection etc. are normally of a minor nature, and not usually problematic, so the company can easily ‘localize’ its working and other conditions accordingly. But there are also extreme examples of multinational companies operating â€Å"in countries where bribery, sexual harassment, racial discrimination, and lack of concern for the environment are neither illegal nor unethical or unusual† (Columbia Encyclopedia) but of course are in the US. The leadership must then decide â€Å"whether to adhere to constant ethical principles or to adjust to the local rules to maximize profits† (ibid). We shall consider the differences of child labor laws. To the western mind, this would bring up images of child abuse and slavery, which these laws are designed to prevent. But in countries where children are employed in work they are often compelled to do so in order to alleviate their own conditions of family poverty, and not through working as slaves. In addition, laws and regulations can also change within the same place over time. So, this requires a leader even more to â€Å"stay aware of the constantly changing legal and illegal practices† (Workplace Moxie, 2005) and ethical standards wherever in the world it operates its business. This includes child labor laws, which were recently Although child labor

Consider, with detailed attention to evidence, themes, thinkers and Essay

Consider, with detailed attention to evidence, themes, thinkers and theories encountered throughout this module, connections bet - Essay Example Considering key aspects of the modern to be scientific objectivity, technological development advancing from agricultural communities to complex economies, centralization, industrialization, mass-production, and so forth, democratisation is both conceptually and historically aligned with all of these aspects of modernism. This is important, for the democratisation movement can be dated to the late 18th century with the American and French Revolutions implementing the Enlightenment ideals of philosophers such as John Locke, Adam Smith, Rousseau, and others who built on the cultural heritage of the Renaissance period in Europe. Just as the Renaissance era symbolized a rebirth of the Classical aspects of Greek and Roman culture, particularly philosophy, poetry, art, and mythology after a millennium of â€Å"Dark Ages† in Europe, so too Modernism took the best of these developments and made them the foundation for modern secular democratic culture. Yet, historians note an interest ing anomaly when it comes to the discussion of democracy historically and its roots in ancient Greek philosophy as politics. As F.A. Hayek writes in "The Constitution of Liberty," - Chapter 11: "The Rule of Law," "Individual liberty in modern times can hardly be traced back farther than the England of the seventeenth century... And for over two hundred years the preservation and perfection of individual liberty became the guiding ideal in that country, and its institutions and traditions became the model for the civilized world." (Hayek, 1960) Hayek makes an important distinction between Greek democracy as idealized by the Enlightenment philosophers and how it evolved conceptually as a practice of government and means of organizing society. He states, ironically, Greek democracy disappeared from the time of its idealized roots in Athens to the time of the American and French revolutions – that it was not used, referenced, or put into practice at all as a basis of government u ntil the fundamental revolutionary change that ushered in the modern era. Thus, it is valid to view democratisation and modernism as both arising out of the ideals of the Enlightenment and the Industrial Revolution. On this basis, the capitalists will additionally claim that the free market system is essential and interrelated with this process of democratisation, and that the democracy/free-market system represents a natural stage of development for societies that are evolving out of feudal structures to become modern States. Hayek positions England rather than America or France as the source of â€Å"individual liberty in modern times,† relating it to the struggle to institute democratic government in opposition to monarchy and royalty. However, it is extremely important critically that Hayek separates the processes and ideology of â€Å"liberalism† from that of democratisation. In simplest terms, liberalism is the ideology of freedom or liberty that seeks the most m inimal restraint on self-determination and autonomy of the individual, including the mental, spiritual, and physical aspects of self-development and self-realization. This is differentiated from the â€Å"democratic,† which relates more formally to the system of government. This duality is evident in

Samsung and Theme Park Essay Example for Free

Samsung and Theme Park Essay The Industry Theme Park is a large entertainment area and has variety complexes with theme in each of its complex. Theme Park is a global Industry operating in North America, Europe and Asia with attendance from local area and from all over the world. Theme park become necessity for the people to get entertainment and leisure after busy working day, especially for family. The reason that people come to theme park is the ride that delight them to visit again. Needs Analysis. The needs of this entertainment industry is increasing year after year as the attendance of amusement park on Farmland is increasing at 5. 113 thousand in 1993, that show us that there is growth in the Market. (table 4). From table 8. The need of the theme park for the south Korean consumer place a rate of 22%, it shows the need Korean people work for 5 and a half days every week, that indicate that they are very busy, and seems that they have no time for going to the theme park, but in the other hand if we provide a good theme park we can deliver the need of leisure for them after the busy work. In the worldwide, this business is already mature, so we have to arrive with a concept that distinct our theme park with the other theme park, therefore we can attract global market to our theme park. The influencer of the needs: * Family : Spouse, Children, Parents, media promotion * Single : Friends, Colleague , social membership, media promotion 5 FORCES ANALYSIS Competitive Rivalry within Theme Park Industry : HIGH Local Rivalry There are 6 amusement park industry in Korea and Lotte world and Seoul Land are the closest competitor. Lotte world is stated themselves as the biggest Indoor Theme Park in the world and they are located at downtown, which is one of the key success in the business with the accessibility. Seoul Land is the closest competitor with farmland with the similarity of the place, that offer fresh air and easy access. International Rivalry The worldwide theme park such as Walt Disney in North America, Europe, and Asia, with global connection around the world. ENTRANCE : HIGH High investment in Land, Building and construction services, Hardware provider for the ride, and Software provider. The risk of safety is high, required 100% insurance coverage The know how of the industry is not easy, The benchmark is Walt Disney, in order to provide world class themepark haave to join venture with Disney, But Disney not interested in Korea. SUBSTITUE : HIGH Free amusement places are available, such as beach, garden,mall etc Watching Movie in theatre, or just stay at home because of heavy traffic. SUPPLIER POWER : LOW Technology is one of the main issue in this business, especially machinery and software. There are around 10 players who can supply the machinery, so we can get a good price for machinery. The high turnover because woman stop working after marriage become an advantage because the new employee give fresh new idea for the theme park. BUYERS POWERS : HIGH Theme Park is depend on the qapacity of the attendance. They can easily change to another park. Pricing competitive with another park SWOT ANALYSIS STRENGTH * Farmland is the first amusement park in Korea * Already have a brand Image. * Have large mother Company Samsung that operate in 65 countries * Samsung Industries can have synergy with theme park since they have four core business in electronics, machinery, chemical and Finance insurance WEAKNESS * Korean Climate with Winter from December to Mid march, and heavy shower in June and July, that gives potential time for the market in June to early September, which is only 4 months in a year. * Management has to learn the business because Walt Disney not interested in joint venture with Samsung Korea. * Limited existing parking space to cover future extension. * The traditional habit not to smile to stranger may affect the need of service oriented people. OPPORTUNITY * Economic Growth in Korea is high, per-capita GNP risen from US$4210 in 1989 to US$7513 in 1993 (56%) (exhibit2) * Over 10 millions Korean Living in Seoul * Attendance are growing every year * With a good an distinctive concept can capture worldwide market. * Government plans to built subway up to yongin will provide convenience and reduce the heavy traffic problem THREAT * Strict Government Regulation of the use of the Land. * The protest from the farmer that farmland expansion can cause potential flooding that will damage their crops * The National Holiday is only 4-5 days in a year * The working habit is five and a half day in a week RECCOMENDATION Segmentation for theme Park for all of the Family member, Targeting on all ages. Positioning of the Theme Park deliver the high end of Theme Park technology with the environmental friendly surrounding. Changing the Name is a must, EVERLAND seems suitable to the new mission. Make a synergy between other Samsung business to create worldwide connection to the theme park.